Administration related articles and news


Recent administration news

What 'globalization' means for the future

Waving Goodbye to Hegemony is worth the read to challenge your assumptions of what globalization, global competition and a new world order, one where oil is traded using Euros not dollars, China absorbs Taiwan, and our time as the sole.

Does Your Website Sell Your Product?

Internet marketing comes down to one thing, the website's ability to sell a product.

Project Manager/Senior Consultant

Reference: DF8377321.

Recent administration articles

How to know which SEO software tool suits your search engine optimization needs?

Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?

The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.

No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

• On page optimization

• Off page optimization

On page optimization

On page optimization involves:

• Title Tags

• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.

• Alt-Image tags

• H1, H2 tags

• High keyword density

• Quality content

• Ease of navigation

• Internal Linking and more…..

Off page optimization

Off page optimization involves:

• Link Building to improve Link popularity

• Reciprocal Linking – Two way links

• Non-reciprocal linking – In-bound links

• Use of keyword rich anchor text in linking text

• Improving Google page rank

• PPC advertisements

• Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

• Not a one time seller without any future upgrades

• A website with good technical support

• A website with a proven track record

• A website with a forum with quality user feedback

• Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.

Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html

Another way of getting traffic to the website is thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.

There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.

I hope this SEO software information is of good help and to learn more about SEO softwares click on http://www.seo-softwares.com

Wishing you all success in your website’s search engine optimization.

Author Info:

Andy Jones -Media Relations, http://www.seo-softwares.com Ezine articles expert author Copyright ©2006 SEO Softwares, All rights reserved. Free reprint rights with proper credit to the author.

View all articles

Google Updates and Sandbox

Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of various search engines. There are many Search Engine Optimization Company working in this area. An optimizers needs to keep a constant eye on these algorithms, study them and optimize their sites accordingly. Thus a SEO has a lot to study as there are so much search engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc.

Google Algorithms and Updates

Google is considered as king of Search Engines. It has most the most confidential and complex algorithm ever yet. Beyond, Search Engine Ranking Position [SERPs], it gives Page Rank to every site depending upon their back links. Still, it doesn't not allow you to increase your back links by any other means. Google updates their algorithms after sometimes and that algorithm update is considered very important among the optimizers. The recent algorithm update of Google ended up in December 2005 and was known as Jagger Update. It was the first update after Florida, which occur in November, 2003.

Google Sandbox

Those sites, which uses unethical means to get good SERPs are banned or penalized by Google. One such penalty is Google sandbox. It is still not sure that whether Google Sandbox exits or it is just an assumption. Whatever it may be, this has been assumed that Google Sandbox is an algorithm which Google use to penalize any site. Once a site is in Sandbox, it can be suffer in various ways, like:

* The site is removed from Google SERPS, and Googlebot stops crawling or indexing it.

* The site gets crawled and but doesn't appear in the SERPs.

* The site can get sand-boxed on only one or few keywords, though the site gets regularly crawled and remain on SERPs for other keywords.

* Only few pages of the site can get sand-boxed while the other being treated normally by Google.

Author Info:

Genie Jones writes about Search Engine Optimization Services.

View all articles