Demandware powers Playboy's new e-commerce site

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PALM DESERT, CA—The Playboy Bunny is running around eTail with a basket of goodies to celebrate the new e-commerce stores that the brand has recently launched with the help of Demandware's e-commerce platform. Playboy.com has two new online stores at ShoptheBunny.com and the PlayboyStore.com that, according to Jamus Driscoll, vice president of marketing at Demandware, are e-commerce sites that are easy to build because of the backing of such a good brand.

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