Government related news

SEO of blog feeds powerful, easy: SES panel

NEW YORK As more companies add blogs to their marketing mix to get greater traction in the search engines and more traffic to their Web sites, it seems only natural that the search engine optimization pros would soon focus more closely on optimizing these blogs.

Issues with Paying Respondents to Take Part in Online Research

Many websites have sprung up that offer to direct visitors to sites that pay participants to take part in online research, such as completing surveys.

What's the Future of Online Advertising

Not long ago, on this blog, I pointed out a story about Microsoft's intentions of moving about 95% of their ad dollars online.

483 reasons why you should blog...for your business

Scott Ginsburg, that Scott Ginsburg, that guy with the nametag, shares 483 Ways to Grow Your Business.

Social media only effective marketing channel if users trust: SES

NEW YORK With the recent surge in popularity in social networking sites, marketers are presented with the challenge of reaching out to these communities and gaining their trust when it comes to their brands.

Big brands and small business both act locally: SES panel

NEW YORK In a user-generated world, targeting consumers directly starts with a local approach for big brands and small business alike, according to panelists yesterday at the Search Engine Strategies Conference & Expo.

SES panelists discuss shopping search tactics

Content from your e-commerce or merchant site can and should be included in shopping search engines.

What Is Wrong With Your Marketing Message?

When developing a marketing campaign your first step should be to define your motive.

Times they are a-changin'

So by now everyone has heard about Don Imus' offensive remarks about the Rutgers women's basketball team.

Got more milk?

The California Milk Processor Board has taken the popular, national "Got Milk?" ad campaign online and made it interactive.

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