Introduction to Search Engine Optimization (SEO)

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Copyright 2006 Globlet Co., Ltd.

The motive of Search Engine Optimization is to improve the ranking of the web sites, which are listed in the search engine lists. With the high rank of the web site in the search engine, there is a chance of more and more customers visiting your site. In today’s busy world the customers or internet users does not have much time to click through pages or the pages of search engine, so during their visit to the web site if the customer finds that the rank of the site is high he or she will ultimately move towards that site.

In the today’s web world, search engine optimizers (SEOs) are recognized as an industry of the professionals who bring the optimization scheme or projects on behalf of their customer’s sites. SEO ensure to the customer that the site they are looking for is reachable by the search engine. (It also improves the probability that the site, which a customer is looking for, will be found by the search engine. The motive of any search engine marketing agency is to know the techniques which give greater reliability to the search engine and what the search engines are looking for. So they modify a web site so that it is considered to be friendly to search engine.)

Different kinds of listing are displayed by the search engines in the search engine result pages (SERPs). The lists which are displayed by the search engines are pay per click advertisement, organic search results and paid inclusion listings. The strategies adopted by a search engine optimization company in Thailand are just same as required everywhere else in the world – they shall increase quality of customers and number of customers by improving the rankings of the SEO clients’ websites. Mainly SEO is concerned with achieving the aim of a web site by the improvement and progress of its organic search results.

Any newcomer, who wants to make his place in the web world and is launching his web site, should think about search engine optimization even already for the initial design of a site and development of the site, as they offer the stand alone service.

As a part of a large marketing effort, SEO plays a very important role for the initial design and development of the site. Pay per click advertising can play a substantial role for the competitive and high volume search term. The cost of pay per click advertising is little bit higher, so web site owners can think to optimize their sites for organic search. If your web site is having high ranking in the organic search results, this can bring the flow of traffic at a possible significant savings. Search engine optimization may not be having identical goal for all sites.

Some sites optimize to rank high for common search phrases, so these types of sites often look for any and all types of traffic. These common phrases are often much harder to rank for than the real “long tail” phrases that clients use to search for a product. It is important to note that you have to perform search engine optimization for every language that you cover – and if you have a Thai language part on your site targeting clients from Thailand, you sure want Thai search engine optimization experts to help you for the famous engines in Thailand like Google.co.th or Sanook.com.

In the Search Engine Optimization industry some of the search engines are frequent guests and sponsors at SEO seminars and conferences. With the arrival of paid inclusion, some of the search engines are now taking interest in the well being of the optimization community.

Author Info:

Jatupol Tanaruthai has been in the search engine marketing business for about 9 years. He is the owner and CEO of Globlet Co., Ltd. (http://www.globlet.com), a search engine marketing company based in Bangkok, Thailand.

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