(SEO) Search Engine Optimization From A to Z

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Title and Meta Tags

Good search engine optimization includes several factors that are explained in these SEO articles to help you achieve better search engine placement. Most of the advice given can be achieved almost immediately; where as other factors explained will take a lot of your time and effort. If you are serious about SEO then you're on the right track. Please note that the tips mentioned in these SEO articles are used by SearchBliss and some of the information stated is merely our opinion.

Before you begin reading these articles, please keep this in mind. The most important advice I can give you is to build your web pages with your visitors in mind. We have all been to sites that "don't make much sense" because of webmasters targeting keywords that they have trouble placing into readable text. You can have thousands of web site visitors each day, but it is useless traffic when they exit your page out of frustration, and they may never return.

Targting the Right Keywords

Choose the right keywords. This is extremely important. Optimizing a site takes a lot of time, patience, and hard work. Doing this targeting the wrong keywords can be devastating. Find relevant keywords that are searched for often. Make sure you target "phrases" rather than single keywords. For example, targeting "hosting" alone will not help you. There are too many search results. But targeting "web hosting provider", "web hosting service", and "hosting business" will get you more realistic results (and a ton of traffic). Plus you are still targeting "hosting". I would suggest targeting ONE "reach phrase" and TWO "realistic phrases". Three phrases may seem like a lot, but not when one or two key terms is in all three phrases. When this occurs, things don't get watered down, giving better results.

Let's begin with the "bare bones" of SEO. Title tag and meta tags. Most search engines give little to no relevance to some of these, however, since no one really knows how each engine factors them, they are still important steps in optimizing any web site.

1: The TITLE tag

Here is an example Title tag, which should appear in-between, the tags of your web page(s):

My Business Title

The title tag is very important. Why? Because search engines not only give it value in relation to optimization, SE's use it in their search results. Search on ANY search engine, and you'll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Search Google for

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Owner and Creator of SearchBliss Web Tools View their website at: http://www.searchbliss.com/

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